Clay/Chalk/Mineral Base Paint

Clay/Chalk/Mineral Base Paint is a 100% all-natural product with no odors, zero VOCs (toxic chemicals) and contains NO LATEX and NO ACRYLIC like traditional paints.

Our key ingredient is Clay which makes the paint thicker. Our customers love the thicker paint because it covers the furniture well. Plus, the clay paint is easy to work with and distresses nicely (no chipping or peeling like most latex brands).

do it yourself

How Do I Use the Paint?

One of the best parts about APC paint is it requires little to no preparation when painting your furniture and home decor. There’s no sanding, stripping, or priming necessary!


Use one color, two colors, or as many as you’d like!


(Optional) Rub off the clay paint around the edges or detailed areas to reveal the base color and create the popular antique finish. 


Use APC’s Vintage Antiquing Wax, or durable liquid Top Coat to seal your project. 



Add on some embellishments such as MICA Powder, Plaster, Metallix Paint, or Glaze (stain) to finish your project.


Colors Available

American Paint Company has different color collections making up dozens of trending colors to choose from. 


Tried & True

This collection of paint (our most popular) has been loved by our customers for years, making them the Tried & True Collection.


Bold & Beautiful

This limited edition line of 9 vibrant colors are new and rich in color. The most popular of colors in this collection might make it to the Tried & True one day!


Canadian Collection

Inspired by our Canadian retailers, this 7 color collection boast of the Canadian Prairies, B.C. forests and the vibrancy of urban Toronto!


Sizes Available


The Tried & True Collection is available in the large 32 oz. quart cans.

 Approx. coverage:
75 sq. ft.


All 46 paint colors are now available in the 16 oz. pint cans.


All paint colors and collections are available in the small 4 oz. pots.

Approx. coverage:
10 sq. ft.


 Approximate coverage depends on absorbancy and texture of surface. HOT TIP! You may mix the paint with water (without affecting the color pigments) for more coverage. 


What Surfaces Can I Paint?

A better question is “What types of surfaces can you not paint?”







APC paint adheres to all these surfaces and more, but adheres differently to each surface. Be sure to play around with the paint on different types of surfaces until you are familiar with them. 


Project Ideas

American Paint Company has different color collections making up dozens of trending colors to choose from. 

Furniture Paint Projects

  • Dining Room Tables
  • End Tables
  • Coffee Tables
  • Desks
  • Bookshelves
  • Bar Stools
  • Fabric Chairs
  • Rocking Chairs
  • China Cabinets
  • Kitchen Cupboards
  • Bathroom Cabinets 

Home Decor Paint Projects

  • Picture Frames
  • Plastic Ikea Mirrors
  • Salt & Pepper Shakers
  • Glass Mason Jars
  • Terracotta Pots
  • Wood Knife Blocks
  • Throw Pillows
  • Vases
  • Bird Cages
  • Mailboxes
  • Shelves

For more inspiration and color combinations, download our APC Color Book. Inside, you’ll find over a hundred different projects refinished with APC products!

American Paint Company